(WBBM NEWSRADIO) -- Move over, $4.99 rotisserie chickens. Costco's new hot product is a one-ounce gold bar that sells for $2,000.
The members-only big box retailer reportedly sold more than $100 million of the pieces online last quarter.
But is it a good investment?
The WBBM Newsradio Noon Business Hour asked Bill Ulivieri, owner of Cenacle Capital Management in Glenview. He was a little doubtful about gold as an asset class, compared to traditional investment vehicles such as the S & P 500.
Historically, gold hasn’t risen comparably in value over the years, he said.
“While gold feels good in your hand and it feels good locking it up in your basement or in your safety deposit box, or whatever, it just might be one of the worst-performing asset classes out there,” Ulivieri said Monday.
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