The “dirty soda” trend appears to be spreading, as more shops are beginning to pop up all across the country after they grew in popularity thanks to a recent hit reality TV show.
“Dirty soda,” or a non-alcoholic pop with cream, syrups, and other flavors mixed in, has become increasingly popular thanks to the hit show “The Secret Lives of Mormon Wives.”
The show details the personalities of the TikTok group “MomTok,” and in it, the women frequently visit the Utah-based Swig, the nation’s largest dirty soda chain. Now, more competitors are popping up in markets without dirty soda.
The dirty soda shop Sota opened in Maple Grove, Minnesota, this week, bringing the viral beverages to another part of the country.
The owner of Sota, Chad Taylor, told Axios Twin Cities that his shop was the first in Minnesota and that he decided to bring it to the state after spending time in Utah.
“It’s a very simple way that people can indulge,” Taylor said. “It just blew me away how often people would just line up and leave so happy.”
As for other parts of the country, Swig has dozens of locations in 15 states but is planning to double its store count this year.
In Texas, the brand Sip City has started to pop up, just like Sodabox in North Carolina and Cool Sips in New York City. All of the chains offer customers a chance to taste the viral “dirty soda.”
Other chains have also started to experiment, as Sonic Drive-In offered a “make it dirty” option for customers ordering a pop earlier this year.