Paper wine bottles may be on store shelves soon

wine store
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The wine industry could significantly reduce its carbon footprint with a unique new paper bottle.

The new bottles, produced by British-based company Frugalpac, are made from 94% recycled paperboard and weigh less than three ounces -- five times lighter than standard glass bottles -- which will help reduce fuel use and emissions when transported.

"The overall carbon footprint is much, much lower on a paper bottle than it is on the equivalent glass bottle. We believe it's up to six times lower," Frugalpac's product director JP Grogan told CBS News.

The paper bottle contains a plastic pouch to hold the wine, which doesn't alter the taste of the product.

In August, California's Monterey Wine Company became the first American company to acquire a paper bottle assembly machine to produce the paper bottles in-house for shipment.

"Our partnership with Frugalpac has allowed us to get behind the scenes of how this bottle is made and find U.S. producers for the [card]board and supply the materials right here from the U.S.," the Monterey Wine Company's Shannon Valladerez told CBS News.

As glass bottles account for 40% of a drink producer's carbon footprint, companies are looking to switch from carbon-heavy glass bottles to more sustainable drinks packaging as they look to reduce their environmental impact. Frugalpac says the paper bottle has a carbon footprint 84% lower than glass.

A recent poll of nearly 2,500 wine merchants and producers by ProWein found 11% of traders around the world plan to list paper wine bottles in their stores in the next two years.

More than 35 different drink producers from around the world have launched 120 different wines, spirits and olive oils using the paper bottle.

At least four North America brands are using the bottles including Michigan's Signal 7 Wines, Florida's Half Shell Vodka, California's Melody Lynne and Las Vegas' Demon Rum.

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