The New Orleans Saints will be marketing the football team in France as part of the NFL's Global Markets Program.
The program, previously referred to as the International Home Marketing Areas program, began in 2022. It designates international markets to NFL clubs for fan engagement and commercial marketing as part of its effort to grow its fandom around the world.
The Saints are currently the only team in the Global Marketing Program with France as its designated territory.
"We are excited to be awarded France as our NFL Global Market Program territory," Saints owner Gayle Benson said. "New Orleans and France have enjoyed a unique cultural connection for centuries and we are excited about working with the NFL and our partners in France to grow the game of American football."
Twenty-one NFL teams now participate in the league's Global Markets Program.
