Lieutenant Governor Billy Nungesser and the Louisiana Office of Tourism launch a new ad campaign to bring more visitors to the state. The “My Louisiana” campaign promotes staycations and domestic and international travel.
Nungesser says the campaign shows potential visitors that Louisiana has something for everyone.
“The best people to tell a story is Louisianans. Your Louisiana might be a crawfish boil. My Louisiana might be a night out on Lake Pontchartrain. A night out listening to jazz. So we’re highlighting all those unique things to do in Louisiana,” Nungesser said.
The campaign will reach potential visitors in the media they use most for travel inspiration and planning. Nungesser says the ads will run on billboards, in major outlets, and through other formats.
“And we started with billboards in Time Square. We’ll be promoting this in the Macy’s parade and alot of digital to people telling the world what their Louisiana is,” said the lieutenant governor.
The campaign will also use digital video, print advertising, streaming audio, still photography, visitor guide assets, and trade show assets. Nungesser says marketing will also include missions to feeder markets like Dallas, Houston, Atlanta, and Chicago.
“We’ll be taking over 17 restaurants in Dallas on a culinary trail next month. We actually bring our chefs, our great seafood, and talk about our Louisiana and get people excited about coming here,” said Nungesser.
The Office of Tourism also launched a new website just months ago which nearly eight million people visited last year.
