The Ad Council and the U.S Department of Veterans Affairs have collaborated, creating the “Don’t Wait, Reach Out” campaign that assists veterans with mental health issues. The campaign will be showcased in September for Suicide Prevention Month. The goal is to help veterans avoid self harm by creating an environment for them to have critical conversations. Lisa Kearney, the executive director of the Veterans Crisis Line at the United States Department of Veterans Affairs, says veterans will gain support in numerous ways.
"Whether it’s going back to school, getting a job, or getting some counseling related to martial concerns, or depression, help is all in one place and helps people connect to support,” said Kearney
Kearney says suicide reaches all communities, but veterans are more at risk. Kearney adds that suicide stems from everyday stress or medical conditions. She says the program will create transparency by integrating care and connecting veterans to proper advocates for help.
“It’s just a matter of getting connected with that right person. This particular website makes it easier by putting resources all in one place,” said Kearney
Realizing and normalizing discussions of suicide is the objective of the campaign. Kearney and other officials want to create a community of instant support and availability on their website VA.Gov/reach.
“There is also a connection on the website to the veteran’s crisis line. We’re here for you 24/7 , and you can dial 9-8-8 then press 1 to get to us,” said Kearney.
Officials are encouraging veterans to reach out before a crisis happens.
