Victoria's Secret has decided to cancel their fashion show this year.
After years of declining viewership, VS announced in May that the runway show would no longer air on US network television stating that they were evaluating its marketing strategy for the show.
For comparison on viewership, the December 2018 show was watched by 3.3 million Americans, compared with 12 million in 2001, when it was first broadcast.
With more than 53 Victoria’s Secret stores set to close in the United States this year, the brand has been losing customers as more women shift to more contemporary underwear from companies such as American Eagle Outfitter’s Aerie.