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Y108 9 major brands selling Pride gear in support of the LGBTQ+ community

9 major brands selling Pride gear in support of the LGBTQ+ community

75756A5E-120A-4932-810C-2FD980DB785E
By Gabriela Arevalo, Audacy

The rainbow has returned!

Many Pride celebrations were canceled or scaled back in 2020, but now that it’s 2021 and more Americans are getting vaccinated every single day against COVID-19, the party is back on.

Related

Pride Month 2021: Where, when and how to celebrate in cities across the country
Pride Month 2021: Where, when and how to celebrate in cities across the country

Whether you’re planning to go all out or have a smaller celebration at home, you can stock up on colorful clothing and fun accessories from big brands that are getting into the spirit of Pride, with many donating to organizations that support the LGBTQIA+ community.

Check out what they’re offering below!

Related

Pride Month: Shop Disney's new Rainbow Collection to support LGBTQ+ communities
Pride Month: Shop Disney's new Rainbow Collection to support LGBTQ+ communities

The #takepride collection at @Target is so cute this year! 🌈 I got these adorable sneakers, a super cute mug, and this colorful wrist wallet! I wanted more but had to stop somewhere, lol. #pride #target pic.twitter.com/NhjhuOCuvZ

— 𝗖𝗵𝗲𝗿𝗶𝗲 (@cherielianne) May 23, 2021

Target

The big box chain is once again celebrating Pride with a robust collection of gear. Their #takepride initiative promises to “celebrate the vibrant multitudes within the LGBTQIA + community,” and along with fun rainbow clothing and accessories (for both humans and pets!), you can find a variety of items like candles, beach towels, welcome mats, and party supplies, as well as books by and about members of the community.

We're celebrating @sydneymardigras early with our partner @LEVIS. Levi's has launched its “All pronouns, All love” campaign, which encourages education and confidence around pronoun usage. 100% of net proceeds from the #LevisPride collection go to @outrightintl 🙌🌈 pic.twitter.com/aKQp4u53pU

— Sling & Stone (@slingstonepr) February 17, 2021

Levi’s

The legendary jeans company has a very inclusive message this Pride month: all pronouns all love. You can snag customizable T-shirts and sweatshirts on the Levi’s website that let you put your pronouns on a graphic that can be either a name tag with the colors of the pride flag or the colors of the trans flag.

The Gap
Photo credit Justin Sullivan/Getty Images

The Gap

The clothing company not only offers a wide selection of Pride clothing “designed by artists within our community” on their website, including T-shirts, sweatshirts, hats, socks, and even onesies for babies, but they are also donating $50,000 to advocacy organization GLAAD.

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A post shared by Funko (@originalfunko)

Funko Pop!

Funko Pop! Is known for making fun collectible figurine versions of some of the most recognizable figures in pop culture. Once again it is creating a special Pride set of collectibles, this time featuring characters like Mickey Mouse, Deadpool, a “Star Wars” Stormtrooper, Stitch, and Tina from “Bob’s Burgers.” The company has also made a donation to the It Gets Better Project, an organization that uplifts, empowers, and connects LGBTQ+ youth around the globe.

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A post shared by Abercrombie & Fitch (@abercrombie)

Abercrombie & Fitch

From shorts to T-shirts to sweatshirts to slides, Abercrombie & Fitch offers a selection of Pride-themed gear, including a rainbow bottle of its Fierce cologne. The collection was co-created with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ young people, and the brand is donating $200,000 to the organization. Note: the purchase of Pride collection items from A&F does not affect the donation.

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A post shared by Reebok (@reebok)

Reebok

Show your pride at the gym with Reebok’s collection of athletic gear that features rainbow details with nods to the “groups who are responsible for the underground NYC drag ball culture of the 80s and 90s” on a variety of exercise clothing and athletic shoes.

A big shout-out to Jennifer Kovacs, Mae Moua & Sarah Conklin for ensuring @Petco’s Youly pride collection can help pet parents celebrate #Pride with their pets & support our #LGBTQ+ community. 10% of purchases go toward helping @TrevorProject continue assisting LGBTQ+ youth! pic.twitter.com/KIwyUfHeEa

— Nick Konat (@NickKonat) May 6, 2021

Petco

Help your best friend celebrate Pride in style with this fun collection from Petco! It features cute clothing, toys, and even temporary fur coloring if you want to help make them as colorful as the rainbow but in a pet-safe way.

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A post shared by Mariah Carey (@mariahcarey)

Mariah Carey

Is Mariah Carey a big brand? No, but she is an iconic individual so we’re letting that slide and letting you know about the Pride collection that she currently has for sale on her merch website, including shirts, hoodies, and a rainbow fan that literally lets you throw "shade" when you’re out in the sweltering parade sun. But be forewarned: they are currently on pre-order, so depending on when you are planning on celebrating, you may need to have backups in mind.

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A post shared by Original Penguin (@originalpenguin)

Original Penguin

The clothing brand has 18 items in its collection and features everything from polos and tank tops, to socks and skimpy swim briefs. To make sure you can ‘shop with purpose,’ 100% of proceeds from their Pride Flag Graphic Tee will go to ALL OUT, a nonprofit organization working to help improve global conditions and support rights for LGBTQ+ communities. Penguin's campaign also features out comedian Matteo Lane decked out in many of the looks.

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