NEW YORK (1010 WINS) -- All many music fans want for Christmas is Mariah Carey.
After all, the songstress has become synonymous with the holiday, performing Christmas concerts and releasing holiday albums.
Now, she's expanding her yuletide empire: Black Irish by Mariah Carey, the Irish cream liqueur she founded in 2021, is teaming up with Virgin Hotels and Bucket Listers -- the company behind the Malibu Barbie Cafe, Diamonds and Rose Experience by Bravo and Saved by the Max -- to bring "Mariah Carey's Black Irish Holiday Bar" to five of its hotels from Nov. 15 to Dec. 29, including the location in NoMad.
And organizers are making a tall promise, saying the holiday-inspired experience will "feel straight out of a holiday music video."
John Herzog, CEO of Black Irish said in a statement, "I'm thrilled to partner with Virgin Hotels this holiday season to bring a truly unique experience to life, celebrating the 30th anniversary of Mariah Carey’s timeless classic, 'All I Want for Christmas Is You.' This partnership not only highlights the festive spirit we embody at Black Irish but also showcases the incredible synergy between our brand and Mariah's iconic holiday presence."
So for those seeking to channel Christmastime Carey, 55, here's what to expect, according to Friday's announcement: "Mariah Carey’s Black Irish Holiday Bar at Virgin Hotels will feature a full takeover that transforms various spaces into a holiday-themed winter wonderland. Guests can step into a magical holiday window photo display adorned with a custom 'All I Want For Christmas Is You' neon sign, or sit on a festive wreath to recreate the iconic album cover from "Mariah Carey's Magical Christmas Special" [that premiered in 2020 on Apple TV+]. What’s more, guests will enjoy an interactive photo booth, Black Irish Christmas tree, a ‘letters to Mariah’ station, a lyric wall and more."
And of course, there will be an expansive holiday-themed cocktail menu, including the signature espresso martini with Black Irish Irish Cream and a candy cane rim. There will also be a martini flight that includes a white chocolate martini made with Black Irish White Chocolate Irish Cream and topped with cotton candy and glitter, a reposado tequila espresso martini with Black Irish Irish Cream garnished with a cinnamon stick, and a bourbon martini infused with salted caramel Black Irish Irish Cream topped with a chocolate covered pretzel rim. And for those seeking to warm-up, there will be cocoa coffee spiked with Black Irish Cream and topped with red and green glitter sprinkles and edible butterflies.
At the Virgin Hotel in NoMad, the experience will be available from Monday to Sunday, with 90-minute time slots offered between 5 p.m. and 10:30 p.m. Tickets start at $30 and include a complimentary Black Irish welcome cocktail. Brunch will be available on Saturday and Sunday from 12 p.m. to 3 p.m., for $65 per person. Each brunch ticket includes a Black Irish welcome cocktail and an entrée. Click here to book tickets.