Overture, Other Venues Light It Red

concert crowd
Photo credit Getty Images


Madison's Overture Center will light up in red tonight in support of #WeMakeEvents #RedAlertRESTART and #ExtendPUA, which represent a major call to action, imploring the US Congress to pass the RESTART Act (S.3814) as quickly as possible, offering economic relief to the Live Events Industry, which has been shuttered since March 2020, putting millions of people out of work. Additionally, the movement is to support ExtendPUA.org in their efforts towards continuation and extension of the Pandemic Unemployment Act to provide relief to those without work due to COVID-19.

 To call attention to the deep financial plight of the Live Event Industry, the nationwide event takes place from 9 p.m. to midnight, when as many as 1,500 buildings across North America will be lit in red. The goal to raise public awareness that the Live Events Industry is on “red alert” for its very survival and to create congressional pressure to act now. It is estimated that 96% or as many as 12 million people in the Live Events Industry are currently unemployed, furloughed or have lost up to 90% of their income, and the world’s largest concert promoters have reported a 98% loss of revenue since the start of the pandemic. Once a robust $35 billion industry, the Live Events business was the first to close and the last to re-open, sustaining increased financial losses in the tens of billions of dollars.

 As theatres, concert tours, festivals, opera houses, trade shows and other live events as well as film and television production remain closed, or open on a very limited basis, the entire industry is impacted, from designers, technicians, programmers and stagehands to rental shops, manufacturers and distributors of entertainment technology. The first industry to close last March, Live Events could be the last sector to re-open due to the COVID-19 crisis.

Supporting art, music and theaters in Madison and Southern Wisconsin, the International Alliance of Theatrical Stage Employees (IATSE) Local 251, serving Overture Center, Alliant Entergy Center, Kohl Center, Orpheum Theater, Barrymore Theater, Wisconsin Union Theater, MATC’S Mitby Theater and more, joins events workers across the United States to implore Congress to pass RESTART Act (S.3814) as quickly as possible.