Punxsutawney, Pennsylvania (93.7 The Fan) - The Super Bowl is widely known for its commercials, but it appears Jeep has already set the bar high as far as Super Bowl ads go.
In its newest commercial, Jeep shows off its Rubicon, but sets it in the cinematic universe of the movie "Groundhog Day."
And, to stay true to form, Bill Murray also reprises his role as the lead.
The commercial follows the misadventures and expeditions of Murray and his little buddy as they explore the great outdoors, courtesy of the Jeep Rubicon that Murray commandeers at the beginning of each day.
The commercial even pays homage to the '93 movie by re-creating some of the famous scenes.
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