Frankie Ross
Mon-Fri: 6PM-12AM
FRANKIE ROSS Born and raised in Southern California, Frankie attended Los Angeles Harbor College and UCLA. Frankie’s career in broadcasting and music spans over 30 years. Starting in Top 40 / CHR radio at KKBC Reno, KSTN, Stockton and KSLY, KUNA, KZOZ, San Luis Obispo. Frankie moved down the coast to Santa Barbara to FM rocker KTYD. In 1981 he was given his first shot becoming Program Director at an AM oldies rock station KXXN, Santa Barbara. Frankie’s first major market move was to the San Francisco Bay Area to AM/FM Urban Outlets, KDIA and KBLX. In 85’ Frankie returned to Los Angeles to host morning drive for Stevie Wonder’s KJLH. In addition to his work at the station, Frankie developed a production company/recording studio. Frankie has voiced commercials for Pepsi, Universal, Paramount Pictures, The Image Awards telecast and more. In 1989 Frankie moved to KKBT (“The Beat”) and “Night-beat” was created, “Night-Beat” became the highest rated day-part in LA, Orange, and Riverside Counties. While at “The Beat” Frankie and partner developed the syndicated radio show “Positive Images” (one minute vignettes hosted by various celebrities from “Arsenio Hall” to “Nancy Wilson”) which aired on over 100 radio stations nationwide. In 1991, Frankie returned to KJLH to become Program Director, where he received the “George Foster Peabody” award. The station also received an NAACP Image Award for the coverage of the LA Riots. Frankie was awarded a special commendation from Councilman Mark Ridley Thomas, Councilman Herb Wesson and The City of Los Angeles for his stance against sexual objectification and misogynistic lyrical content in music. Frankie created NTR (non traditional revenue) events with Denzel Washington, Magic Johnson, Michael Jackson and Don Cornelius. Plus weekly musical events around the LA area. Before leaving KJLH Frankie changed the station’s programming and developed the format know today as “Urban AC” or Urban Adult Contemporary. Frankie’s love and passion for music prompted him to create “The Group Company” an artist/producer management company. The Group Company oversaw productions for recording artists, The Whispers, Phillip Bailey, Paula Abdul, Bobby Brown, Jeffrey Osborne, Debbie Allen, Foster Sylvers and various artists. Frankie was an artist manager for Bobby Brown, Johnny Gill, Rashaan Patterson and Jazz Bassist / NBA Power Forward Wayman Tisdale, Phoenix Suns. After a brief hiatus in 1996 Frankie returned to radio hosting afternoon drive at New York urban powerhouse WBLS. In 2000, he returned to Los Angeles to become General Manager/Senior V.P. of A&R at Heavyweight/AM Records a record label owned by recording artist/actor Ice Cube. Also, Frankie returned to KJLH to host evening drive. Frankie received the Radio & Records Urban Adult contemporary air personality of the year award for two consecutive years. After leaving KJLH, Frankie became a general partner with S.T.E.G Broadcasting that owned and operated radio stations in Eureka, California and KVPW “Power 106” in Fresno, California. Later Frankie and partner created “Reel Sound FX” a non-linear digital post-production sound effects company for television and film. Today Frankie works in programming and can be heard on 94.7 The Wave (Nights).
