So Dan Campbell talked about biting off some kneecaps. Then he joked about getting a pet lion. (Then he got a letter from PETA). And last week he kicked off a press conference by rocking a racing helmet to promote the Detroit Grand Prix, for which Campbell will serve as grand marshal this weekend.
The local reaction has been mostly positive. Campbell's raw personality has been a breath of fresh air. The national media? Not so amused.
"I want better for you Lions fans," FS1's Joy Taylor said last week on The Herd with Colin Cowherd after Campbell's helmet stunt.