A new nonprofit on Monday announced that they will offer every Texas Longhorns' offensive lineman on scholarship $50,000 annually for the use of their name, image, and likeness to support charitable causes.
The nonprofit, Horns with Heart, said that “The Pancake Factory” would start in August 2022, and the organization hopes to expand the program to other football positions and Longhorns athletes in the future, the Associated Press reported.
The announcement comes days after the formation of Clark Field Collective, a group of prominent Longhorns donors, former athletes, and sports marketer Nick Shuley. The group announced $10 million in pledges to help facilitate NIL deals for Longhorns athletes across 17 different varsity sports.
The announcement from Horns With Heart said that six Texas alumni founded the nonprofit “with experience across multiple industries and disciplines to make a positive impact on local communities.” However, they did not say who they were.
The nonprofit has a total of $800,000 to spend annually, enough to pay the $50,000 to 16 scholarship linemen.
The announcement was made just before early signing day for football recruits on Dec. 15, and when Texas is looking to make some improvements at the position.
After a 5-7 season without a bowl game, Longhorns coach Steve Sarkisian identified the offensive line as a key recruiting area for the school.
The deals come after the NCAA announced that college athletes could earn money based on their likeness this year. As a result, college athletes will now be able to make money openly without fearing that their eligibility or schooling is in jeopardy, from rules that had been in place for decades.
Other college athletes have also recently announced deals, like UCONN basketball player Paige Bueckers who became the first college athlete to sign with Gatorade earlier this month.
Now, an underappreciated, but much needed, position in football will get some love through the Horns With Heart nonprofit.