GREENVILLE, SC – November 1, 2021 – Audacy announced that Magic 98.9 (WSPA-FM) the Upstate’s uncontested, true adult contemporary station, has switched to an all-holiday music format, powered by the South Carolina Department of Corrections. The station will return to its regular adult contemporary format on January 1.
“Magic 98.9 is the Upstate's Christmas music station and playing Christmas favorites lifts the community’s spirits and, by doing what we do best, is the best way we know how,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. “Listening to continuous Christmas music on Magic 98.9 is a tradition for families and retailers all over the region. We’re happy to make these timeless classics more accessible, as listeners can easily stream the station at home, at work, online at Audacy.com or at Magic989.com, as well as via smart speaker.”
Magic 98.9 will play beloved classics from Taylor Swift, Mariah Carey, Bing Crosby, Trans-Siberian Orchestra, Michael Bublé, and more.
Listeners can tune in to Magic 98.9 (WSPA-FM) in Greenville on-air, as well as nationwide on the Audacy.com app and website. Fans can also connect with the station on social media via Twitter, Facebook and Instagram.