As plenty of businesses have been affected by quarantine, many have begun to look for ways to unload their overstocked supply of product. For the Guinness brewery in Ireland, that meant coming up with a way to use up all their leftover kegs from bars closing around the world. What they decided to do was use that beer to fertilize Christmas trees as part of an environmentally friendly forestry project.
AT the start of quarantine in Ireland, the Guinness brewery reduced its operations to a minimal level to maintain its yeast stocks for the first time since 1916. Even with the reduction, they have stocked up hundreds of thousands of unused kegs of beer with bars closing around the world. In order to get rid of them, the brewery has begun to use the beer as fertilizer for Christmas trees.
In order to help out bars and pubs that were closing, Guinness went around collecting kegs that would have otherwise gone to waist. ““The vast majority of the beer goes to willow and Christmas tree plantations, it’s used as nutrients in those farms,” said Aidan Crowe, director of operations at the brewery. Hopefully the trees grow quickly so beer fans can have their Guinness tree by Christmas.
Via Independent