The citizens of the small Norwegian island of Sommaroy don't experience time like the rest of us.
The sun doesn't rise and set for them regularly. The island's 350 residents spend November to January in darkness, and they know when the sun rises on May 18th, it won't set again until July 26th.
The island's campaign is calling to abolish "formal opening hours," and allow its residents to "do what we want, when we want," though children will still be required to attend school.
Visitors to the island have already embraced the new concept, abandoning their watches and attaching them to a bridge leading to the island. A few residents aren't convinced, however. Malin Nordheim, a receptionist at the Sommaroy Arctic hotel, said, "I can foresee challenges with some guests when it comes to checking in and checking out, and the opening hours of the bar and restaurant. I’m a little sceptical."