Frisco is already home to the Dallas Cowboys, the U.S. Soccer Hall of Fame and the headquarters of PGA of America. Soon, you will be able to add Universal Studios to that list.
Universal Studios announced the purchased 97 acres of land in the Fields development on the east side of the Dallas North Tollway for a new concept theme park targeting families with young children.
The new park is intended to have a completely different look, feel, and scale than Universal’s existing theme parks and will appeal to a new audience for the brand, according to a release from the city of Frisco.
“We are excited about the opportunity to partner with the city of Frisco and Mayor Cheney as we work to bring this innovative, new concept to life designed specifically for a younger generation of Universal fans,” said Page Thompson, President, New Ventures, Universal Parks & Resorts. “We think North Texas is the perfect place to launch this unique park for families given its growing popularity within this part of the country.”
There is no word on when the park will open to the public.
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