Mountain Dew teams up with Cheetos to release new Flamin’ Hot drink flavor

The new drink is currently available online

Businesses are always looking for an advantage over the competition, especially in the food and beverage industry. Restaurant chains and food brands are constantly trying out new items hoping to steal some attention and customers from their rivals. However, the latest may scare more people away than bring them in. Mountain Dew recently announced they have teamed up with Cheetos to release a new Flamin’ Hot drink flavor.

The new drink flavor, which is currently available through the Mountain Dew online store, combines two of PepsiCo’s most popular brands; Mountain Dew and Cheetos. Along with the new soda, Mountain Dew will also release a line of apparel for the occasion, in partnership with Broken Promises. According to IGN, the new line will be available "exclusively to subscribers on the Broken Promises’ app on Friday, September 3” and September 4 for non-subscribers.

As for the new soda flavor, it is described as a combination of "sweet, citrus DEW with a new spicy goodness." Many fans were intrigued to give the new Mountain Dew flavor a try, while others say they will stick to other dishes for their spicy food fix. Soon enough, there will be a Mountain Dew Flamin’ Hot Hard Seltzer as well.