Juul is doing an about face, announcing it will stop supporting a San Francisco ballot measure designed to overturn an anti-vaping law in the city. But opponents of the measure are doubtful that's the end of the fight.
Juul says it will stop funding “Yes on Prop. C” after already donating $11 million to the campaign.
The proposition would overturn San Francisco's recently passed law suspending all e-cigarette sales in the city.
Matt Dorsey with the “No on C Campaign” tells KCBS Radio this is heartening news, but they remain skeptical.
“Juul has announced that it’s pulling its funding,” he said. “But one of the things that’s happened before in the Big Tobacco playbook is it could be a different interest group. It could be a different tobacco company. It could be a different vaping company.”
A different company that could step in with funding for Prop. C, which will remain on the ballot.
Juul says its decision to back off on Prop. C is part of a company-wide review from newly appointed CEO K.C. Crosthwaite.
It comes as the company is under investigation into concerns about its advertising.