Brands are using sneaky tactic to get you to pay more for household necessities.
As the reopening economy struggles with pandemic-induced supply chain issues and soaring customer demand, some consumer advocates are ringing alarm bells over so-called shrinkflation.
Consumer Advocate Mary Bach tells Lynne "manufacturers from every isle of the store products are actually jumping on this downsizing bandwagon, understand that it is totally legal but in my mind it's deceptive at best. The manufactures know that a lot of customers have "price points" they are willing to pay so much for that box of cereal or that jar of spaghetti sauce, says Ms. Bach.
"They notice when the the price goes up, but they don't notice nearly as much when the net weight or the quantity statement required by law goes down." Manufacturers continue to chose to downsize simply because they think that they can get away with it without losing as many customers as they might lose if in fact they just simply raise the price, Bach said.