The world’s most famous female basketball player has signed an endorsement deal with a Pittsburgh company.
WNBA superstar Caitlin Clark has signed a historic, multi-year endorsement deal with Pittsburgh-based DICK'S Sporting Goods and Foot Locker.
This milestone agreement marks the first time either major sports retailer has ever signed an individual athlete as an official brand partner.
Under the partnership, Clark will collaborate on global marketing campaigns, community events, and custom promotions to showcase her record-breaking signature Nike footwear and apparel lines.
"DICK'S Sporting Goods was always a stop before the start of any sports season when I was growing up," said Clark. "Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world."
"We're excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through DICK'S and Foot Locker," said Ed Stack, Executive Chairman, DICK'S Sporting Goods, Inc. "Caitlin has an incredible ability to inspire, and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business. This partnership offers new ways to come together around a shared passion for sport, and the possibilities it creates."
