Giant Eagle’s new loyalty rewards program begins later this week.
It is a combination of the best of the Fuelperks+ and myPerks programs.
Giant Eagle spokesperson Jannah Jablonowski tells KDKA Radio customers told them what their favorite parts of each program and that is what went into the changes.
Customers currently enrolled in the fuelperks+ program will be transitioned to the new myPerks program on January 25.
“Essentially, our system will determine the strongest savings opportunity for each transaction, and present shoppers with their different redemption options,” said Jablonowski.
Here is what is new:
· The ability to earn perks faster through increased perks earning opportunities on Giant Eagle brand products, prescriptions, access to third party partners such as Booking.com, and through enrollment in myPerks Pay programs.
· Flexibility to redeem perks for free groceries and gas in three distinct ways. This shift gives customers control to redeem perks the way that works best for them. All customers now have the choice to redeem their perks as a specific dollar amount off their total transaction (a choice that may be more desirable for smaller purchases), as a percent off groceries (up to 20%) at the supermarket, or for cents off per gallon (up to 30 gallons) of gas at GetGo. The customer’s perks redemptions options will be displayed during checkout and the option that provides maximum savings will be highlighted.
· More time to accumulate perks, with all customers having up to 12 months to redeem perks earned.
· More ways to achieve Pro status, the top tier of the myPerks program that unlocks the ability to increase perks earnings by 50% across groceries, prescriptions, gas, and gift cards. Customers can now achieve Pro status by either earning 2,500 perks over a six-month period or completing 25 qualifying trips to Giant Eagle, Market District or GetGo locations in six months, including qualifying prescriptions at Giant Eagle Pharmacies and qualifying gift card purchases.
The options will be different at supermarket and GetGo locations:
Giant Eagle:
GetGo:
“This latest evolution of our longstanding, popular loyalty program came from listening to our customers and recognizing that we had an opportunity to bring together the best of our two programs in a way that delivers flexible, meaningful savings for all customers,” said Justin Weinstein, Executive Vice President, Chief Strategy and Marketing Officer at Giant Eagle. “More than ever, myPerks now provides customers with the flexibility to redeem perks in various ways and clarity on which redemption option may be most valuable to them.”