Heinz Ketchup is jumping on a social media trend just in time for Valentine’s Day.
Emotional support bottles have becoming popular among people on TikTok.
It’s as simple as filling a water bottle up and carrying it around with you all day. It is said to give people a feeling of support and comfort.
The Heinz version is a glass bottle of ketchup with stickers to personalize your bottle and a “handy carrying strap”
Unlike the dreaded “defining the relationship talk,” your ketchup will always be there for you, even if you get ghosted.
Heinz calls it the “ultimate act of irrational love.”
Emotional Support Ketchup Bottles are available for a limited time on Amazon for only $7.99.
“People nationwide, especially Gen Zers, have taken to social media detailing how they can’t go anywhere without their trusted bottles,” said Navjit Dhillon, associate brand manager for Heinz, in a press release. “As this trend has grown, we recognized synergies between this behavior and Heinz fans’ habit of bringing their own ketchup bottles on the go, to ensure they are never without the sweet relief of Heinz Ketchup.”