If you’ve checked out KDKA-TV news over the past 24 hours or so, you noticed a completely different look to their newscast.
KDKA-TV debuted its new augmented reality/virtual reality technology on Monday at 4 p.m.
The new set is the 13th CBS-owned station in the country to launch the technology.
The AR/VR technology is the latest leap in television news and brings a more immersive experience to viewers.
“Our new AR/VR technology helps us bring complex stories to life in ways that are more engaging and easier for viewers to understand,” said Julie Eisenman, president and general manager, CBS Pittsburgh. “Whether we're tracking severe weather, explaining breaking news developments or covering major community events, these advanced visual tools help us tell stories with greater clarity and context. It's an investment in innovation that strengthens our ability to inform and serve viewers across the Pittsburgh region.”
