Pennsylvania's Fine Wine and Good Spirits stores are participating Cyber Monday.
The Pennsylvania Liquor Control Board announced that they're offering a 10% discount on online orders Monday, November 30.
For fiscal year 2019-2020, the PLCB said online sales exceeded $26 million - an increase of 436%. Physical locations were closed for a portion of the year due to the COVID-19 pandemic.
Cyber Monday is traditionally held the Monday after Black Friday and focuses on online retailers and deals, since shoppers normally head out to brick and mortar stores over the Back Friday weekend.
The PLCB says the discount is applied before tax and shipping and excludes special order items, Limited-Release Lottery items, wine futures, clearance items, used barrels, and licensee purchases.
This year, however, Black Friday shoppers set a national record for online sales. Online sales hit $9 billion the day after Thanksgiving, which is 21% higher than in 2019.
