A state athletic association has advanced the idea of possibly approving a groundbreaking name, image and likeness policy for high school athletes.
The PIAA board approved its NIL proposal on a second reading Tuesday concerning using athletes and high schools in advertising and endorsements.
PIAA executive director Bob Lombardi says the final reading for the proposal could come when the board meets in December.
Colleges recently began allowing the name, image and likeness deals with athletes.
It allows them to make money through agreements with everything from car dealerships, restaurants, investment firms and with large companies like Nike.
While it isn’t expected that many athletes locally will ink big deals, agreements with local businesses like restaurants are possible.
Lombardi recently said he doesn’t expect too many NIL deals with high school students, pointing to California where with 1,600 schools only 200 students have inked deals.