Why businesses should be active in their communities

We know that John Elway's Crown Toyota in Ontario is the place to go for a no-pressure, up front experience, thanks to their philosophy of "One Price, Simple, No Games." And they're committed to doing the right thing - not just when it comes to selling cars, but also when it comes to being actively involved in the community.

Shelley Gagnet, Community Service Director for Crown Toyota, describes how Crown Toyota is active in the community, from hosting blood drives to support a local Paralympian. She also offers tips for other businesses who want to increase their involvement and for non-profits who are seeking support.