When it comes to spicy foods, people are always out to prove just how much of it the heat they can handle.
For most, the spicier the better, which is why two snack giants have started a competition to determine who sells the hottest chip.
Doritos and Cheetos recently announced a new contest, asking fans to vote on which brand has the spiciest chip.
For the contest, Doritos will release a new flavor entitled Xxtra Flamin’ Hot Nacho, while Cheetos is bringing back their popular Flamin’ Hot Spicy Pepper Puffs.
Fans can vote on Twitter or Instagram by including either “Team Cheetos" or "Team Doritos" in their post.
“We've seen fans of Doritos and Cheetos debate and advocate for their favorite snacks for years, and now it's taken on a life of its own on social media," said Stacy Taffet, VP of marketing, Frito-Lay North America.
Both snack chips are owned by Frito-Lay, who will be holding giveaways every Thursday until July 7 to promote the competition, according to Fox News.
For fans of spice, this is a competition they will definitely want to be a part of. Just make sure to have plenty of water nearby.