With several COVID-19 vaccines continuing to roll out across the world, music fans can fairly speculate when they may be able to see their favorite band on stage again. One live events executive predicts the time-honored tradition of the summer festival could take place… This summer.
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Live Nation CEO Michael Rapino spoke about his optimism that music festivals will be able to take place in the U.S this summer, Variety reports. Part of his optimism stems from a timeline the British government released outlining the return of live music events.
The British government gave the all clear for large music events resuming at 100% capacity beginning on June 21. Immediately, Live Nation put tickets up for sale for three festivals, Reading & Leeds Festival on August 27 and 29, and Creamfields taking place August 26-29. Between the three festivals, Live Nation sold around 170,000.
That experience made Rapino optimistic about the return of large music events in America. During the co