Reese's launches 'ultimate' candy cup for peanut butter lovers


Peanut butter lovers, Reese’s has created the perfect treat for you!

To celebrate Monday’s “National Peanut Butter Lover’s Day,” the company announced that it is launching an all-new candy cup that consists of only peanut butter.

Have you ever wished that the classic peanut butter cup featured less chocolate and more peanut butter? If so, Reese's Ultimate Peanut Butter Lovers Cup was made especially with you in mind!

Photo credit Reese's press release

The limited-time treat replaces the chocolate outer shell with a hardened coating consisting of 100% peanut butter that gently snuggles the soft inner peanut butter filling for a melt-in-your-mouth experience.

Or as the press release notes: it’s “Reese’s peanut buttery goodness wrapped in… yep, you guessed it… more peanut butter candy flavor.”

Double the peanut butter, double the fun!

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," Reese's brand Margo McIlvaine said in the release.

"The frenzy that comes with changing an icon like the Reese's Cup is real—but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream!” she added.

Reese’s also announced the bold new flavor on Instagram, writing: "Secret's out... Reese's Peanut Butter Lovers has gone ULTIMATE."