You know those little bottles of Fireball that you can find at the gas station or grocery store? Do you ever wonder how they can get away with selling them since liquor can not be sold at those premises in Texas?
Well, turns out, those little bottle do no actually contain any whiskey at all.
Apparently, it’s just a malt beverage flavored to taste exactly like the whiskey.
As a result, a lawsuit has been filed against Fireball due to what the plaintiff is calling “misleading” packaging.
Illinois woman Anna Marquez filed a class-action lawsuit against Sazerac Company earlier this month, alleging that the labeling on the small 99-cent bottles of Fireball Cinnamon look misleadingly similar to the labeling on bottles of its other product, Fireball Cinnamon Whisky.
Per CBS News, the suit reads:
Customers "expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer.’
“In fact, what consumers were purchasing at non-liquor stores '[was] not whiskey at all' even though the[ir] labels are almost identical."
The lawsuit also states the use of the phrase "natural whisky" creates misunderstandings about the product.
The difference between its whisky and malt products is explained on Fireball’s website.
"There are 2 key differences between the Fireball Cinnamon labels vs the Fireball Whisky label: Any package with Fireball 'Cinnamon Whisky' on the front label is our whisky-based product," the site explains.
"Any product with Fireball 'Cinnamon' on the front label, without 'Whisky', is either our malt-based or wine-based product."
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