Study finds we fall down "Youtube rabbit holes" five times a week

Couple watching videos in dark
Couple watching videos in dark Photo credit Getty Images

We've all been caught down a Youtube rabbithole before, where you log on with the intention of watching one thing, but spend several minutes watching a series of completely unrelated videos one after the other.

According to a study from SWNS Digital, the average American will fall down a Youtube rabbithole about five times a week, resulting in spending 35 hours a year watching these "internet wormhole" videos!

We'll spend an average of eight minutes at a time going down these rabbitholes, most commonly watching videos about celebrities or entertainment, news and current events, history, science, and health issues.