Massachusetts’ Executive Office of Veterans Services announced Monday the launch of the “2025 Acts of Service" campaign, which is a statewide initiative to honor Dr. Martin Luther King Jr.'s legacy and promote support for veterans in need.
The campaign, which features digital and in-person service opportunities, will unite communities through projects that directly benefit veterans and their families while emphasizing equity, inclusion and unity.
“Dr. King’s vision for equity and service continues to inspire us all,” said Secretary Jon Santiago. “At the Executive Office of Veterans Services, we regularly hear stories about incredible individuals and organizations performing community service. This campaign shines a light on these unsung heroes and fosters a spirit of unity across Massachusetts.”
The campaign kicked off on Martin Luther King Jr. Day. The Executive Office of Veterans Services will leverage partnerships with Massachusetts-based agencies, nonprofits and veteran service organizations to maximize outreach and engagement.
The yearlong effort will culminate in a statewide day of service during the office’s annual Veterans Week celebration from Nov. 10 - 14.
A dedicated campaign website allows individuals to submit acts of service digitally as well as in person to share inspiring stories and celebrate achievements. Some of the contributions will be celebrated during a Volunteer Recognition Ceremony.
“This campaign gives us a chance to show our gratitude to veterans while embodying the principles of equity and service championed by Dr. King,” said Deputy Secretary Andrea Gayle-Bennett. “It’s a powerful way to strengthen communities and ensure that every act of service makes a difference.”