Senior officials in the Biden administration shared they are planning to shake up their communications strategies after the president's first year in office was filled with setbacks to his agenda and sinking approval ratings.
The reset involves the president communicating with Americans more and publicizing his conversations with members of Congress less, according to NBC News.
Negotiations are still expected to continue between the White House and Congress over the president's legislation, but making the nature of the conversations public will be less of a priority.
Administration officials shared that the White House has recognized "that we need to change that dynamic" and that Biden has told lawmakers and aides he intends to change this.
"He's mindful that he doesn't want to send the message that his role is to be legislator-in-chief," another senior administration official said, per NBC News.
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Advisers for Biden are looking for ways to have the president "talk to more people directly," an official said.
Biden's approval rating has continuously dipped during his presidency, with many calling out his actions around COVID-19 and his inability to get the Build Back Better legislation or voting rights legislation passed.
According to Reuters, only 45% of Americans approve of the president, with 50% disapproving of his job in office. That number has seen a 10 point drop from almost a year ago on his first day in office.
Issues have stemmed from growing inflation rates, the resurgence of the pandemic, which was beginning to weaken last summer, and mixed messages delivered from his administration.
Some aides for the president think that he has been stuck in the nation's Capitol giving speeches from Washington. They added he is not giving enough attention to what they say is his greatest strength, empathizing and connecting with ordinary Americans, NBC News reported.
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