Kim Kardashian's Skims underwear/shapewear brand is turning its attention to men, announcing Monday the official launch of Skims Mens.
And the brand has some big-name backers/models already aboard, with an opening ad campaign that features worldwide soccer star Neymar Jr., San Francisco 49ers defensive lineman Nick Bosa and Oklahoma City Thunder star point guard Shai Gilgeous-Alexander.
"The expansion into the menswear space is a major milestone for the brand, and a testament to Skims' commitment to providing solutions for everybody," Kardashian, the founder and creative director of Skims, said in a statement. "To have an icon like Neymar Jr. be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL's top defensive player Nick Bosa, I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products."
The Skims Mens line will officially go on sale at 9 a.m. Thursday at Skims.com, with prices ranging from $16 to $54 for single pieces. The line will include three collections -- cotton, stretch and sport.
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