Mattel facing class action lawsuit for 'Wicked' packaging snafu

ATLANTA, GEORGIA - NOVEMBER 19: A general view of the screen during Universal Pictures and Xfinity host a screening of WICKED for members of the Alpha Kappa Alpha Sorority Inc. in Atlanta at Regal Atlantic Station on November 19, 2024 in Atlanta, Georgia.
ATLANTA, GEORGIA - NOVEMBER 19: A general view of the screen during Universal Pictures and Xfinity host a screening of WICKED for members of the Alpha Kappa Alpha Sorority Inc. in Atlanta at Regal Atlantic Station on November 19, 2024 in Atlanta, Georgia. Photo credit Derek White/Getty Images for Universal Pictures

Toymaker Mattel faces a lawsuit after mistakenly printing a pornographic website address on the packaging for its special edition "Wicked" dolls.

The dolls, based on the movie adaptation of the Tony Award-winning musical, were intended to link to the movie's official landing page. However, social media users pointed out the misprint, which directed consumers to an adult website.

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The site on the box read “Wicked.com” instead of the intended “WickedMovie.com.”

Court documents state that a South Carolina resident filed a class-action lawsuit after purchasing the doll for her daughter, alleging the child accessed the X-rated website, which caused "emotional distress," and that Mattel refused a refund.

"These scenes were hardcore, full-on nude pornographic images depicting actual intercourse," the lawsuit states. "Plaintiff's minor daughter immediately showed her mother the photographs and both were horrified by what they saw. If plaintiff had been aware of such an inappropriate defect in the product, she would not have purchased it."

Mattel apologized upon learning of the mistake.

Mattel HQ in El Segundo
Mattel headquarters in El Segundo Photo credit Getty Images

"We deeply regret this unfortunate error and are taking immediate action to remedy this," the company told CNN. "Parents are advised that the misprinted, incorrect website is not appropriate for children."

Mattel advised consumers who purchased the dolls to discard the packaging or obscure the incorrect link.

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Featured Image Photo Credit: Derek White/Getty Images for Universal Pictures