As the new year begins, many people are focusing on their resolutions, with "Dry January" becoming a popular trend -- especially among young adults.
The idea of Dry January is to refrain from drinking alcohol for the entire month to experience positive health benefits. Research has shown that taking a break from alcohol can lead to benefits including improved liver health, blood sugar levels and cholesterol. Taking a break from alcohol can also lead to improved energy levels, better sleep, weight loss and overall wellness.
According to Civic Science, an impressive 25% of Americans 21+ reported they successfully completed Dry January in 2024, up from 16% in 2023. The data shows high completion rates were spearheaded by younger Americans: 35% of Gen Z aged 21-24 successfully completed Dry January, more than double the percentage of Americans 55+ (14%).
As Dry January continues to gain popularity, the number of people participating are expected to reach even greater heights this year.
As for why Gen Z is drinking less, a report from Time Magazine pointed to several factors younger adults are less interested in alcohol. There's been a change in alcohol's social reputation and how drinking culture is viewed, and health conscious Gen Zers find it easier to avoid. The report also notes that in addition to less in-person socializing, an increase in marijuana use may also be part of the shift.
In any event, experts say Dry January may be particularly beneficial for those who drink excessively or want to assess their relationship with alcohol. Even if you're not dependent on alcohol, participating in dry January can help raise awareness of potential habits and triggers related to drinking.
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If you're not ready for a full month of abstinence, simply reducing your alcohol intake can still have positive effects on your health. "Damp January" is a new trend where individuals reduce their alcohol consumption instead of giving it up entirely for the month. This approach offers a more achievable goal for those hesitant to go completely dry.
While most participants return to drinking after January, some continue to abstain or drink less in the long term.
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