Southwest Airlines is ending its long-standing "Bags Fly Free" policy, a hallmark of the carrier's customer-friendly approach since its inception.
Effective for flights booked on or after May 28, 2025, the airline will begin charging passengers $35 for the first checked bag and $45 for the second, aligning with industry standards set by competitors like American and United Airlines.
The policy change includes certain exemptions:
Business Select and future Choice Extra fare holders will continue to receive two free checked bags.
Rapid Rewards A-List Preferred Members will maintain their two free checked bags.
A-List Members and Southwest co-branded credit card holders will receive one free checked bag.
These benefits also extend to up to eight companions on the same reservation.
Southwest says its decision to implement baggage fees is part of a broader strategy to enhance revenue amid financial challenges and pressure from activist investors. The airline anticipates generating approximately $1.5 billion annually from the new fees, though it acknowledges the potential loss of $1.8 billion in business from customers attracted by the former baggage policy.
In addition to the baggage policy change, Southwest is introducing a new "Basic" fare class, replacing the "Wanna Get Away" option. This new fare comes with restrictions, including no changes or same-day standby options and a six-month expiration on flight credits.
The airline is also set to transition from its traditional open seating model to assigned seating starting in 2026, offering options like Premium, Preferred, and Standard Seats. This shift aims to align Southwest more closely with other major carriers and meet evolving customer preferences.
These significant changes mark a new chapter for Southwest Airlines, the company says as it "adapts to the competitive landscape of the airline industry."