DALLAS (KRLD) - Former New York Mayor Michael Bloomberg is pouring a lot of cash into the Lone Star State as part of his unorthodox bid for the Democratic presidential nomination.
Bloomberg is opening his state campaign headquarters in Houston and will have 16 satellite offices spread from the Valley to Dallas and everywhere in between.
Rice University political scientists Mark Jones says Bloomberg won't be on any ballot until Super Tuesday, March third.
About 30 percent of voters go to the polls that day across 14 states, including delegate-rich California and Texas.
Jones says Bloomberg knows he's going to have an uphill battle in California "so his goal is really to focus on Texas. And if he can do well in Texas, that will give him some optimism and work to keep him in the race."
But Jones says if Bloomberg crashes and burns here and other states, he may drop out after Super Tuesday or after the second group of primaries on March 10th. Bloomberg is self-funding his campaign. "He's worth about 57 billion dollars. He could spend ten percent of his net worth and still have about 50 billion left in the bank."