The PBR World Finals will draw 150,000 people to Fort Worth over the next ten days. The bull riding event is celebrating its 30th year.
"We couldn't think of a more fitting place for them to crown their 30th world champion than the very city that hosted their very first PBR event," says Fort Worth City Councilman Leonard Firestone.
PBR's first premier series event was held at Cowtown Coliseum in the Fort Worth Stockyards in 1993. The World Finals relocated from Las Vegas to Fort Worth last year, moving into Dickies Arena.
"Dickies is such an incredibly versatile facility," says Visit Fort Worth Chief Executive Bob Jameson. "If you remember last year's PBR, we had a weekend of bull riding, we pulled the dirt out, we hosted a Paul McCartney concert, we brought the dirt back in and we finished off the next weekend with the championship."
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Visit Fort Worth estimates last year's PBR World Finals had an economic impact of $23 million. With additional awareness and preparation, the organization says the economic impact could increase to $28 million.
Fort Worth is now the 13th biggest city in America and the third fastest growing. Jameson says events like the PBR World Finals may capitalize on the city's background, but visitors will find Fort Worth represents the "modern West."
"With that comes so many other elements: world class museums, dining opportunities of all cuisines, entertainment and continuing to grow the music experience here," he says.
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