Goody Goody Liquor has unveiled a first-of-its-kind concept store in Northeast Dallas, introducing a technology-driven shopping experience designed to speed up service and make in-store shopping easier for customers.
The remodeled 7124 Greenville Avenue location replaces traditional shelf stocking and checkout lines with a digital system that allows customers to scan QR codes, add items to a digital cart and receive their orders within minutes.
“This is the biggest leap forward in our company’s history,” said Scott Jansen, president of Goody Goody. “We’ve reimagined what a liquor store can be by combining innovative technology with the service and selection our customers expect.”
The shift comes as retailers face rising costs, including rent and utilities, prompting the company to reduce the store size while expanding selection. It also gives customers the attention they need.
“One of the biggest inefficiencies in retail is how much you have to stock the shelves,” Jansen said. “You stock them, dust them, front them… that’s time employees aren’t helping customers.”
Bottles locked behind glass at Goody GoodyEmily Capetillo
In the new model, one bottle of each liquor or spirit is placed behind a glass shelf with its own QR code to scan. When customers scan the item, they’re able to see detailed descriptions of each bottle, pricing, reviews from other customers, and how much inventory is left.
Once they complete their order, an automated infrastructure that stores the products in bins within a grid, retrieves them with robots, and prepares the order for pickup within about two minutes. This system also helps keep track of inventory, reduce stockouts, and lower costs.
“We knew if the customer had to wait longer than a traditional checkout line, it wouldn’t work,” Jansen said. “Our average time was about a minute and 25 seconds, even when we simulated our busiest hour on Christmas Eve.”
The concept also addresses common customer frustrations, such as empty shelves and uncertainty about backroom inventory. “You can see exactly how much we have of every product,” Jansen said. “There’s no guessing, no waiting for someone to check in the back.”
Automated infrastructure where bottles come in from robotsEmily Capetillo
Despite the high-tech approach, Jansen emphasized that customer service remains central. Employees are now more available on the sales floor to offer recommendations and assistance.
“We’ve taken people off stocking shelves and put them where they belong, helping customers,” he said.
When customers check out, they’re only required to put their name and don’t need to put their email or phone number, unless they would like to. If customers are new to the system and either don’t want to use their personal device, or don’t have one, the store has about six on hand to let customers use to check out.
Towards the back, left-hand side of the store, Goody Goody has curated shelves with liquor and mix in recommendations, for special occasions including birthdays, bachelorettes, and one spot designated for popular drinks and bottles, from countries coming to North Texas for the FIFA World Cup.
If successful, the company plans to expand the concept to other locations and incorporate it into future store designs.
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