A new bill is hoping to put protections in place for performers against AI-generated digital replicas in the state of California.
Brandie Nonnecke, co-director of the Center for Law and Technology at the UC Berkeley Law School, told KNX chief correspondent Charles Feldman that AB 2602 puts a safeguard in place for performers in any contractual agreement.
“It would put in place protections for those contractual agreements between a performance artist and a production team or producer and essentially they would have to come to terms of [an] agreement on their use of their digital likeness,” she said. “It must be spelled out explicitly in that contract.”
She added that the new bill wouldn’t just protect Hollywood actors, but members of the public as well.
“ I think that one of the positive spillover effects of this could also be for people who have their name or likeness used in a way that they didn't know. Maybe it was taken off of the internet and then duplicated and copied,” she said. “And so really what it does, it doesn't just protect those powerhouse Hollywood starlets, but it protects everybody, even those individuals who don't have the power to push back.”
“I think that one of the positive spillover effects of this could also be for people who have their name or likeness used in a way that they didn't know. Maybe it was taken off of the internet and then duplicated and copied,” she said. “And so really what it does, it doesn't just protect those powerhouse Hollywood starlets, but it protects everybody, even those individuals who don't have the power to push back.”
Nonnecke pointed out that there is a law in place in California that gives someone the right to sue someone who makes nonconsensual, deep fake pornography.