Disneyland announced an increase in daily ticket prices Monday beginning immediately as we head into the 2021 holiday season.
Costs for daily admission will jump between 3 and 8%, with parking fees going up a substantial 20%.
Admission for low-demand days, such as Tuesdays and Wednesdays in late January, will remain unchanged at $104. But prices for visits on high-demand days, including weekends and winter holidays, could cost as much as $164, including parking fees. The previous highest price for a single-day visit was $154.
Annual “Magic Key” passes range in price from $399 to $1,399 per year, giving frequent park goers an option to save on repeat visits.
But passholders have complained that the program’s reservation system locks them out on high-demand days and most weekends. Park authorities have explained away the gridlock by pointing to capacity limitations under state COVID-19 rules.
Dissatisfaction among park goers with price increases and reservation difficulties comes at a time when several popular Disneyland attractions still remain closed since the park’s April 2021 reopening.
Martin Lewison, a professor of business at Farmingdale State College who studies theme parks, told The Los Angeles Times he thinks the perfect storm of fee hikes and reservation nightmares will be “a very bitter pill” for guests to swallow.
“But it wouldn’t be the end of the world for the company if attendance dipped a little bit,” he said.
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