According to the National Retail Federation, 79 percent of Americans will celebrate the Easter holiday and spend a collective $21.6 billion, down slightly from last year's pre-pandemic forecast of $21.7 billion.
Still, the average $179.70 consumers will spend this Easter is the highest figure on record, according to survey results released by the National Retail Federation.
NRF President and CEO Matthew Shay says, "There is a lot of momentum heading into the Spring and holiday events like Easter."
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The momentum is fueled by positive trends in vaccinations and growing consumer confidence.
Easter gifts, food and candy are the biggest drivers of growth this year. Consumers plan to spend an average of $31.06 on gifts, $52.50 on food and $25.22 on candy.
As more and more individuals become vaccinated, consumers plan to celebrate in ways they likely missed last year due to COVID-19.
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