"American Jews, at least 31% of them are avoiding wearing anything that identifies them," said Marcia Bronstein of the American Jewish Committee for Philadelphia and South Jersey, who explained it's been a difficult few weeks.
"It seems that anti-Semitism is just growing. These attacks, especially the ones in December, are horrific and have really cut to the core in the Jewish community," Bronstein worried. She said with the spike in hate crimes against Jewish people on the streets of New York, and the mass stabbing at a Hannukah celebration, they saw it neccesary to spearhead the campaign.
"We don't accept hiding our Jewishness," Bronstein declared. "We don't accept being afraid and we're going to stand #jewishandproud on Monday, January 6."
Participants can go to their website, print or take a picture with the sign, then post it to social media using the #JewishandProud.
"It's encouraging Jews of all denominations to participate in this viral campaign as well as allies of the Jewish community, friends who want to stand with the Jewish community and stand up against hatred."