"The goal for anyone that's joining is really to be able to expand their business by way of additional opportunities," said Donavan West, the new president and CEO of the African American Chamber of Commerce for Pennsylvania, New Jersey and Delaware.
He comes after spending 16 years at People for People, where last worked as the COO.
He's also a small business owner and is hoping to boost the 400 businesses that belong to the chamber and attract more.
A focus of his will be access to capital for business investment.
"Whether it's personnel or bricks and mortars, expand the business, the size of it, or expanding the types of contracts, services or products that they want to develop," he said.
West says Small Business Saturday is critical to many small retail businesses, and is an opportunity for local customers to help them expand.
"You can really make a lion's portion of your annual revenue by way of traffic that you are getting," he added.
To help those businesses as the holidays get closer, they'll hold a vendor event in mid-December.