PHILADELPHIA (KYW Newsradio) — New Jersey is ready to push a little harder to get people to get tested for coronavirus with a new media campaign.
Commercials are running on radio stations, targeting minority communities across the state. Paired with cable TV, billboard and social media advertising, Health Commissioner Judy Persichilli hopes to get a specific message out.
“The campaign, ‘For Each Other, For Us All,’ reinforces that we are all in this together,” she said. “What one person does or doesn’t do can impact another, and we must work together to protect not just ourselves but our families and our community at large to get through this pandemic.”
They’re not just pushing people to get tested — they want residents to cooperate with contact tracers who may call. All information gathered will be kept secure.
“Advertising is targeted to reach populations most at risk which include front line workers, seniors, farm workers, and the LGBTQ population,” Persichelli added. “Ads will also run in multicultural communities such as the cities of Newark, Paterson, Elizabeth, Camden, Atlantic City and Trenton.”
◾️45% of cases are not providing details on their close contacts◾️In cases where contacts were provided, 48% of them were notified of their exposure◾️20% of cases didn’t answer a contact tracer’s call❗️Please remember, all info will be kept confidential❗️ pic.twitter.com/5UDXMDyQmm
— NJDOH (@NJDeptofHealth)
August 7, 2020 The campaign is multilingual, with 15 different languages on Facebook alone, and will run through the rest of the summer.
The ads will be paid for with $2.8 million in federal funds.
