PHILADELPHIA (KYW Newsradio) -- The Phillies announced on Wednesday that over 10,000 fans had participated in their game face cardboard cutout program, which brought in over $320,000. The net proceeds will go to Phillies Charities, Inc.
Citizens Bank Park was built so people could create lifelong memories with those close to them. Fans missed out on that this year because of the pandemic.
“We wanted to be able to connect to our fans, somehow, because that’s obviously been a difficult thing this year,” Phillies Director of Promotions Scott Brandreth said earlier this month.
According to Phillies Executive Vice President Dave Buck, “10,000 photographs of family members, friends, pets and loved ones were sent to us — and each one of those images had a heartwarming story to tell," said in a statement.
Fans were able to buy cardboard cutouts of those images to place in the seats. And the Phils put various other cutouts out there to honor health care heroes, Childhood Cancer Awareness Month, the 1980 World Champion Phillies, the Philadelphia Stars Negro League team, the Flyers, the Eagles and others.
Brandreth said it took only roughly two to three weeks to sell the number of cutouts they did. Going into the promotion, he said, they had no idea what to expect.
“It was definitely something that none of us had experience with. It was definitely quite odd to discuss cardboard fans, or cutouts. But even in the first series, when we saw the health care workers behind home plate, we knew it could be kinda cool, because it just added a little bit extra instead of looking at blank seats behind home plate.”
As the season rolled along, more and more cutouts filed in, eventually filling the lower level.
“We just kept going. We didn’t really have a plan on what to do.”
Brandreth said the idea initially came from one of the Phillies VP meetings.
“It really added an element to the ballpark.”
Those thousands of happy faces withstood wind, rain and baseballs. And Brandreth says it gave broadcasters something to talk about on radio and television.
“(The cutouts) gave the Phanatic something to do,” Brandreth said with a smile.
These faces weren’t just pictures. They were stories.
“There’s so many stories of lost loved ones or people sitting together that haven’t sat together in a long time because of situations,” Brandreth said. “My parents are out there. My dad wanted to sit with my mom again, so that was kind of a cool thing.”