PHILADELPHIA (KYW Newsradio) — E-cigarette maker Juul will pay $38.8 million to Pennsylvania to settle claims that the company targeted kids and deceived them about the dangers of vaping.
“This settlement is only the beginning of keeping our kids safe from the dangers of vaping,” Josh Shapiro, the state attorney general and governor-elect, said in a statement.
As part of the settlement, Juul will not be allowed to target its products to kids in Pennsylvania. And, it will have to disclose the amount of nicotine in each Juul pod.
The money will go toward anti-tobacco programs in Pennsylvania.
If a parent confiscates a Juul device from their child, state officials ask that they report the device’s serial number at juul.com/trackandtrace. The program helps identify underage Juul users and the source of underage sales.
Every six months, that data will be sent to the Pennsylvania Department of Health and the Attorney General’s Office.
Shapiro said the effects of the vaping epidemic can’t be undone overnight, but “actions like this settlement and other steps being taken by state and federal partners are making progress in protecting kids and public health.”
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